this week marks the 90th anniversary for the house of gucci. a new gucci museum in florence opened to celebrate the brands birthday. earlier in the week frida giannini presented the gucci spring collection in milan. she drew upon the 20’s for inspiration, a trend we saw a lot of in ny and that began last fall by prada. gorgeous cocktail dresses and luxurious accessories stood out.
cropped jackets and high waisted pleated pants were the trends of the day. gucci, as well as, salvatore ferragamo and gianfranco ferré relied on these silhouettes for their tailored seperates. the black, ivory and gold trend continued at gucci and ferré.
Massimiliano Giornetti showed another strong collection for ferragamo. he has been leading a strong turnaround for the brand over the last few seasons. The advertising has also been a stand out. 70’s silhouettes, along with bold jewel tones, provided direction for the collection. tropical prints and tribal influences further influenced the direction. the mood had a sexy studio 54 vibe. you could almost see jerry hall and lauren hutton walking down the runway. giornetti’s direction is clear and it’s also clear the party is going to continue at ferragamo.