i’m almost surprised myself that i haven’t done a favorite women post yet on aerin lauder- a classic beauty with timeless style! all- american, modern, simple and elegant are words that come to mind- she’s got it all!

i’ve always been a huge admirer of her style, her homes and her success. the granddaughter of estée lauder who has served as a senior vice president and creative director for the beauty company for many years. i’ve always found it ironic and refreshing that aerin is a beauty executive, however, she always looks makeup free, her hair straight and simple, her style classic with restraint!

you would have to be living under a rock to have not heard recently about aerin’s new venture into creating her own brand simply called aerin- a global lifestyle brand inspired by her signature, effortless style. of course there will be beauty products and accessories, home products are on the horizon and i’m almost certain we will soon see fashion- she’s going to do it all!

goodbye lauder (actually she is going to maintain her role as style and image director at estée lauder), look out tory, move over kate spade- aerin lauder is out on her own about to give us classic, elegant and effortless everything! and the best part it’s- all aerin!